About Us

Our Mission

At Freeater, we know how challenging it can be to manage food allergies, intolerances and dietary restrictions. With over 60% of the global population experiencing food hypersensitivities, intolerances and dietary requirements, we're here to make dining and travel stress-free and enjoyable for you. We are striving to build a platform that helps you to eat out, travel more safely and build a community. Our long term goal is to help to improve the inclusivity of sufferers in society. But Freeater is more than just a platform, it's your community. We focus on what you can eat, not what you can't. Whether it's advice, recipes, restaurant recommendations, or the latest allergy-friendly products, Freeater is here to support you every step of the way.

We're committed to normalising the conversation around dietary restrictions so that you can enjoy the freedom to eat without fear or compromise. Freeater is your tool, your guide, and your ally in creating a world where dining is safe, inclusive, and stress-free. The Freeater Team

Eight people eating at a table. Lots of food spread across the table. It is a birds eye view of the table like a observer of the scene.

Inspiration Behind Freeater

Meet my Dad:
Having a gluten intolerance, he is the driving force behind the idea of Freeater from seeing the struggles he faces on a daily basis managing his dietary restriction, but he is not alone. Join the community today.

Founder with dad eating pasta at a table. Kate wearing a brown top. Dad wearing a white and blue checked shirt. Smiling, happily whilst eating. In the background is Freeater green in a cloud shape.

Meet The Team

Kate Alderson

Founder and CEO

My big inspiration behind Freeater is growing up in a vegetarian household with a dad who is also gluten intolerant (see above) and my grandma who is lactose intolerant. Along with friends with severe food allergies. Passionate about helping everyone to be able to access more food freedom including for multi-need individuals.

Former founder of ‘Fine Art Kate’ with international clients and exhibited in the Wales Contemporary. Studied at both Cambridge & Loughborough Uni, BArch, MSt Architecture and MSc Management.

Megan Crowther

Design Intern

I’m Megan, a UX designer based in London who recently graduated from Loughborough University. I’m passionate about creating intuitive, user-centered experiences and love exploring new ways design can make everyday life easier.

As someone who’s lactose intolerant, I’m always on the lookout for clever food solutions. When I’m not designing or navigating dairy-free options, you’ll probably find me in an art museum or on the slopes.

Sanakshi Rathi

Marketing and Communities Intern

Being vegetarian, I’ve often felt how isolating dining out can be when options are limited. That’s why Freeater’s mission really resonates with me, making eating out inclusive, safe, and stress-free.

Former Marketing Executive with 3 years’ experience in social media and community management, now pursuing my passion for inclusive food culture as Marketing & Community Intern at Freeater.

Deng Han Teh nutritionist photo standing Infront of a view of London.

Deng Han Teh

Nutritional Support

I have always felt that food should bring comfort and connection. Living with allergies or dietary needs often means second-guessing every bite, and I believe no one should have to live with that constant worry. Joining Freeater drives my passion to be part of creating a food culture where everyone can enjoy eating with confidence.

Graduated with a BSc in Nutrition and Medical Sciences from UCL, with a strong interest in dietary management of allergies and food intolerances.

Image of freeater Bowl against Freeater green background smiling

Bliss

Your Helping Hand

Bliss is your new best friend. Always ready to show you where you can find new dishes and new receipes. Helping you to find what you can eat, not what you can't.

Recent Freeater News

  • Pitched at IDEAS FEST 2025 to a panel of entrepreneurs:
    Simon Squibb, Amelia Sordell, Nick Pritchard and Dan Priestley
  • Exhibitor at The Allergy and Free From Show, 2025
  • Runner Up, Momentum Valley MVP, 2025
  • Nominated for the LEN Start-Up Award, 2025
  • Panellist Female Founder Series: Female Techpreneur, 2025
  • Awarded LEN Start-up and Skill-up Grants, 2025
  • Speaker and Alpha Start Up at Web Summit, Lisbon, Portugal, 2024
  • Runner Up, Graduate Guide Pitch Competition, 2024
Momentum Valley Finals Pitch. Kate the founder pitching on stage with Freeater presentation in the background. View of the audience from a far.Momentum Valley Finals Pitch. Kate the founder pitching on stage with Freeater presentation in the background.