About Us

Our Mission

At Freeater, we know how challenging it can be to manage food allergies, intolerances and dietary restrictions. With over 60% of the global population experiencing food hypersensitivities, intolerances and dietary requirements, we're here to make dining and travel stress-free and enjoyable for you. We are striving to build a platform that helps you to eat out, travel more safely and build a community. Our long term goal is to help to improve the inclusivity of sufferers in society. But Freeater is more than just a platform, it's your community. We focus on what you can eat, not what you can't. Whether it's advice, recipes, restaurant recommendations, or the latest allergy-friendly products, Freeater is here to support you every step of the way.

We're committed to normalising the conversation around dietary restrictions so that you can enjoy the freedom to eat without fear or compromise. Freeater is your tool, your guide, and your ally in creating a world where dining is safe, inclusive, and stress-free. The Freeater Team

Eight people eating at a table. Lots of food spread across the table. It is a birds eye view of the table like a observer of the scene.

Inspiration Behind Freeater

Meet my Dad:
Having a gluten intolerance, he is the driving force behind the idea of Freeater from seeing the struggles he faces on a daily basis managing his dietary restriction, but he is not alone. Join the community today.

Founder with dad eating pasta at a table. Kate wearing a brown top. Dad wearing a white and blue checked shirt. Smiling, happily whilst eating. In the background is Freeater green in a cloud shape.

Meet The Team

Kate Alderson

Founder and CEO

My big inspiration behind Freeater is my dad who is gluten intolerant and vegetarian (see above). Along with friends with severe food allergies. Passionate helping everyone to be able to access more food freedom including for multi need individuals.

Former founder of ‘Fine Art Kate’ with international clients and exhibited in the Wales Contemporary. Studied at both Cambridge & Loughborough Uni, BArch, MSt Architecture and MSc Management.

Saira Naveed

Operations and Partnerships Intern

My friend suffers from nut allergies. Seeing the dishes everyone enjoys being unavailable to her made me realise how secluding dietary restrictions can be. I want to ensure that she and others like her can enjoy eating out without fear or discomfort.

Former Business Analyst and Secretary of Health and Sport. MSc International Business at Loughborough University.

Zarin Tasnim S

Marketing Intern

Dining out should bring people together, not isolate them. After seeing how often allergies created barriers for my loved ones, I knew I wanted to work for a mission-led platform that puts people’s safety and dignity first.

Former Founder of an e-commerce cosmetic business for 8 years and a MSc in Global Business Management Graduate with Distinction from University of East Anglia.

Recent Successes

  • Runner Up, Momentum Valley MVP, 2025
  • Nominated for the LEN Start-Up Award 2025
  • Speaker Female Founder Series: Female Techpreneur
  • Awarded LEN Start-up and Skill-up Grants, 2025
  • As seen in the Business Insider Magazine
  • Speaker and Alpha Start Up at Web Summit, Lisbon, Portugal, 2024
  • Runner Up, Graduate Guide Pitch Competition 2024
Momentum Valley Finals Pitch. Kate the founder pitching on stage with Freeater presentation in the background. View of the audience from a far.Momentum Valley Finals Pitch. Kate the founder pitching on stage with Freeater presentation in the background.