Built for the 'free from' community

How we're building Freeater

Freeater is built to support people navigating food allergies, intolerances and dietary restrictions without fear or guesswork. We focus on clarity over complexity and real world support over perfection. Our aim is to help people make informed choices about food in everyday life. The platform is shaped by lived experience and community insight. It brings together practical advice, shared knowledge and tools designed to make eating out, shopping and travelling feel more manageable and more inclusive. At the heart of Freeater is a simple belief. Food should feel safe, social and empowering.

A note from the Freeater Team

Freeater is being built by people who understand how overwhelming navigating food can feel. Everything we create is guided by care, transparency and the voices of the community we are building alongside. We are here to listen, learn and grow the platform responsibly. Our shared goal is to help more people eat with confidence.

Eight people eating at a table. Lots of food spread across the table. It is a birds eye view of the table like a observer of the scene.

Inspiration Behind Freeater

Meet my Dad:
Having a gluten intolerance and being vegetarian, he is the driving force behind the idea of Freeater from seeing the struggles he faces on a daily basis managing his dietary restriction, but he is not alone. Join the community today.

Founder with dad eating pasta at a table. Kate wearing a brown top. Dad wearing a white and blue checked shirt. Smiling, happily whilst eating. In the background is Freeater green in a cloud shape.
Freeater started because of experiences in my own family. If you believe everyone should be able to eat with confidence, you can support our work here.
Support the Mission

Meet The Team

Freeater founder. Young woman with long brown hair smiling, wearing a red blazer, striped blouse, and plaid pants, standing on a blurred outdoor bridge.

Kate Alderson

Founder and CEO

Freeater began by wanting to make a difference to my family and friends. I grew up vegetarian myself. Largely inspired by seeing the daily struggles of my dad (gluten intolerant and vegetarian), (pictured above). Along with my grandma (lactose intolerant), uncle (coeliac) and friends (severe food allergies). I'm passionate about helping everyone to be able to eat with more confidence at the table. Whatever their dietary profile.

Former founder of ‘Fine Art Kate’ with international clients and exhibited in the Wales Contemporary. Studied at both Cambridge & Loughborough Uni, BArch (Hons) DPS, MSt (Cam) and MSc Management (Distinction).

Deng Han Teh nutritionist photo standing Infront of a view of London.

Deng Han Teh (ANutr)

Nutritional Advisor

I have always felt that food should bring comfort and connection. Living with allergies or dietary needs often means second-guessing every bite, and I believe no one should have to live with that constant worry. Joining Freeater drives my passion to be part of creating a food culture where everyone can enjoy eating with confidence.

Graduated with a BSc in Nutrition and Medical Sciences from UCL, with a strong interest in dietary management of allergies and food intolerances.

Image of freeater Bowl against Freeater green background smiling

Bliss

Your Helping Hand

Bliss is your new best friend. Always ready to show you where you can find new dishes and new receipes. Helping you to find what you can eat, not what you can't.

Recent News

  • UK StartUp Awards 2026 - Midlands Finalist - Graduate Startup of the Year
  • The Pitch UK - Regional Finalists, 2026
  • Open Business Creators Fund for Women in Business, backed by NatWest, 2025
  • Momentum Valley - Runner up, 2025
  • Exhibitor at The Allergy and Free From Show, 2025
  • Awarded LEN Start-up and Skill-up Grants, 2025
  • Speaker and Alpha Start Up at Web Summit, Lisbon, Portugal, 2024
  • Graduate Guide Pitch Competition - Runner up, 2024

Freeater is Finalist in the Midlands Finals for Graduate Startup of The Year

April 9, 2026
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Freeater at IDEAS FEST 2025

April 9, 2026
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Allergy and Free From Show

April 9, 2026
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The Freeater Journey

The Moment
A graduation meal turned stressful… my dad had to call 15 restaurants just to eat.

The Realisation

In mid 2024 I realised, this wasn’t just our experience, millions face this every day.

The Research
The followed 650+ people sharing their experiences with dietary needs.

The Build
We launched our MVP iOS app in 2025 and welcomed 200+ beta users.

The Movement
A growing community sharing real experiences to help others eat with confidence.

Now
Preparing for our full launch on 1st May 2026 and building the future of food confidence.