We’re excited to share that Freeater has been selected as a #SBS Small Business Sunday winner!
Founded by retail entrepreneur Theo Paphitis, #SBS celebrates and supports small businesses across the UK, selecting six businesses each week to join its growing community.
Freeater was built from lived experience, with a mission to help people with food allergies, coeliac disease and other dietary needs navigate food with greater confidence.
Since launching our app in May, we’ve grown our community, appeared on BBC News, taken Freeater to events across the UK and published our first children’s book, Alex and the Feel-Good Foods, helping to encourage greater understanding of dietary differences from a young age.
Being recognised as an #SBS winner is another exciting milestone for Freeater, and we’re looking forward to becoming part of the #SBS community and continuing to grow our impact.

A huge thank you to everyone who has supported Freeater so far. 💚
We’re only getting started.